Investment narrative & market data
MARKET OPPORTUNITY
A $300B market. Africa captures less than 2%.
300
BILLION USD
GLOBAL BPO MARKET
2
%
AFRICA'S CURRENT SHARE
430
MILLION USD
KENYA BPO MARKET
11
%
ANNUAL BPO GROWTH RATE (KENYA)
What UK / US clients pay today
- • Remote ops / specialist: $1,200–$4,000/month per FTE (benchmark)
- • Marketing outsourcing: £3,000–£10,000/month
- • Outsourced sales pod: $2,500–$8,000/month
What we charge per pod
- • eCommerce Pod: £2,500–£3,200/month (3 people)
- • SaaS Growth Pod: £2,800–£3,500/month (3 people)
- • Agency Pod: £2,200–£3,000/month (3 people)
COMPETITIVE EDGE
How we compare to existing platforms
| Feature | Kazi Outsourcing | Generic VA agency | Africa talent platform | UK local hire |
|---|---|---|---|---|
| Managed team (not just CVs) | ✓ | ✗ | ✗ | ✓ |
| Pre-trained on your tech stack | ✓ | ✗ | ✗ | Partial |
| Niche vertical focus (eComm / SaaS) | ✓ | ✗ | ✗ | ✗ |
| 7-day free replacement guarantee | ✓ | ✗ | ✗ | ✗ |
| 40–60% cost saving vs UK hire | ✓ | Partial | ✓ | ✗ |
| Monthly rolling, flat pricing | ✓ | ✗ | ✗ | ✗ |
BUSINESS MODEL
Predictable MRR. Low churn. High lifetime value.
Revenue model
- • Flat monthly pod fees (GBP / USD)
- • Billed via Stripe or Wise
- • Monthly rolling (no annual lock-in)
- • Expansion: additional pods, upgrades
- • Discount incentives at 3–6 month plans
Why churn is low
- • Pods integrate deeply into client ops
- • SOPs, playbooks, and dashboards created for each client
- • Switching cost is high once your pod is trained
- • Consistent QA means no performance drop-offs
Unit economics (per pod)
£2,800
Average pod revenue / mo
Talent: ~£900
Overhead: ~£500
Talent cost (3 people, Kenya) · Mgmt, QA, training overhead
THE VISION
"Africa's most precise remote team builder."
Not the biggest marketplace. The most trusted partner for UK and US operators who want a team that actually runs—trained, managed, and accountable from day one.
10
Target pods — Year 1
£336K ARR at 10 pods
50
Target pods — Year 3
Scale & expansion
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